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Business Model Canvas (BMC)

Tool #122


The "Business Model Canvas" is a tool for planning a project start-up or to re-position the project during its implementation.

It provides a way for you to communicate your project effectively and it fosters strategic thinking, the exchange of ideas and teamwork. The tool is useful when you want to have a snapshot of how your organization or project is structured and understand its strengths and weaknesses. In this tool, the term “client” means anyone the organization engages with (e.g.: members of the public, presenters, partners, donors, etc.).

Related tool

#121Market Study

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This tool was created by :

This tool was created by


Anglais · English
Stratégie et développement · Vision, strategy and governance
Start-up and Implementation
Level of difficulty:
Modéré · Moderate

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