Toolbox

Persona Sheet

Tool #344

The "Persona Sheet" is a guide to creating personas for your organization.

In marketing, a persona is an imaginary person who represents one of your organization’s target groups or segments. The persona generally has a first name and social and psychological characteristics. A persona is useful for personifying an organization’s clients (audience, donors, partners) and developing strategies for reaching them. Use this tool when you want to improve your understanding of your client segments.

This tool was created by :

Language:
Anglais · English
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Section:
300 | Communication · Communication
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Category:
Defining your identity and assessing your target audience
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Level of difficulty:
Facile · Easy